Construction Company Website Presents Unified Brand Message 2019-03-14T21:18:19+00:00

Project Description

Construction Company’s New Website Sells Unified Brand, Support Business Growth

SilMan Industries launched a marketing plan to clarify a confusing brand story. The company’s three very successful divisions often collaborated to offer end-to-end project implementation. But there was a perception among clients that the divisions were totally separate. One reason for the disconnect was a hastily-created website that focused on a single part of the company.

A new WordPress website incorporates strong, clear messaging and a unifying design to help solve SilMan’s problem. It quickly communicates the three divisions as one on the home page, through filters on the team page, and by cross-referencing services on division pages. Lead generation is promoted with call-to-actions sitewide. An impressive client list, case studies and testimonials validate the company’s expertise and experience. The site’s careers section makes it easy for a job candidate to find and apply for an open position. Plus, they get a real sense of the company culture with a quick look at the news blog.

On the design side, Strong brand design and imagery further reinforce the company as solid, professional, team-oriented and experts in the industries they serve.


Chat with WEBster
Wipfli Web Marketing

Convert more leads with an

exit pop up!

Entice vistors with strong calls to action like Free Whitepaper, or Stay in the Loop.  Let us help you with exit popup strategy today.

Thanks, we will get back to you ASAP with some more info on how we can help.