Addressing Key Business Goals with a Modern Website
Park View Community Campus, a long-term care and senior living community, Is a leading provider in the regional market it serves. With decision making shifting from in-person to online in the industry, the company felt they were losing competitive advantage with their outdated website. A new website was developed to support their leadership position and address three key business needs.
1. Attract residents from cities in the region with a contemporary, professional website.
2. Communicate Park View’s key differentiators — exemplary quality care and a unique continuum of care.
3. Recruit new staff members with relatable content that conveys caring staff and supportive community messages.
“Wipfli Digital has an impressive understanding of the importance a solid digital strategy and web presence is to a company.”
-Eric J. Walthall, Director of Marketing
The updated website integrates movement in several forms which combine to create the site’s modern feel. On the home banner, text appears, letter-by-letter, to complete a core value statement. Other pages incorporate background videos that reinforce Park View’s resident-centric service philosophy. Bold graphics combined with rollover movement highlight key services.
A fresh navigation plan better reflects Park View’s residential offerings. It was designed to offer site visitors multiple ways to access helpful information.
Website engagement is encouraged with an on-site job application tool. Additionally, an events page provides a colorful, visual overview of activities on campus. Typography is large and clean throughout, making it easy to read for all ages.