Project Description
Park View Community Campus
This long-term care and senior living community needed a website with modern features and messaging to reinforce its top-ranked position in its market. Park View also wanted a website where prospects could quickly find information to help them make their living or senior care decisions.
The updated website integrates movement in several forms which combine to create the site’s modern feel. On the home banner, text appears, letter-by-letter, to complete a core value statement. Other pages incorporate background videos that reinforce Park View’s resident-centric service philosophy. Bold graphics combined with rollover movement highlight key services.
A fresh navigation plan better reflects Park View’s residential offerings. It was designed to offer site visitors multiple ways to access helpful information.
Website engagement is encouraged with an on-site job application tool. Additionally, an events page provides a colorful, visual overview of activities on campus. Typography is large and clean throughout, making it easy to read for all ages.