Project Description

Park View Community Campus - Home

A strong sense of brand

The new Park View website uses modern, relatable imagery that evokes a strong sense of caring people and a compassionate place.  Graphics are used in various ways to show the facility’s unique continuum of care. 

Intuitive and user-friendly navigation

A fresh navigation plan better reflects Park View’s residential offerings. It was designed to offer website visitors multiple ways to access helpful information.

Background videos and interactive graphics engage visitors

The updated website integrates movement in several forms which combine to create the site’s modern feel. On the home banner, text appears, letter-by-letter, to complete a core value statement. Other pages incorporate background videos that reinforce Park View’s resident-centric service philosophy. Bold graphics combined with rollover movement highlight key services.

A special focus on staff recruitment

Website engagement is encouraged with an on-site job application tool. Additionally, an events page provides a colorful, visual overview of activities on campus. Typography is large and clean throughout, making it easy to read for all ages.

View other website samples