Pinal Gila Logo
Pinal Gila Community Child Services is a family centered, community based, not-for-profit organization that provides opportunities for preschool children and promotes self-sufficiency for families to build stronger, healthier communities.
The organization had a logo that was a simple type-treatment, and wanted to redesign it. The main objective for a new logo was so that families would quickly understand that Pinal Gila is a warm, friendly place for children and families.
In redesigning the logo we faced the challenge of combining the overarching concepts of child care and support for families in the community. We also had to incorporate the existing Head Start (the blue and red boxes) brand so as to represent their program guidelines. We worked through many concepts with the client to hone in on this important balance.
The result is a logo that harmoniously represents all three elements with a welcoming, positive, and charming accessibility.