Making Technical Information Benefit-Oriented
Mach Energy develops software that monitors HVAC systems in large office buildings and provides real-time information to building owners and property managers. They needed marketing materials for their new Mach INSIGHTS software product.
Working from technical manuals and PowerPoints, we created a benefit-oriented product datasheet to explain why and how this software product could make property managers’ and facility managers’ jobs easier. The technical information was simplified with bold headlines and icons to highlight the most important features of the product.
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