Microsite for Member Organization Magazine
The Food Addicts in Recovery Anonymous (FA) wanted a create a new marketing channel to draw new members to its main website. We helped them accomplish this with the development of a dedicated website that facilitates the collection of member stories, magazine articles, and artwork, as well as promotes its connection magazine. Although the connection microsite has a different brand message and a more casual tone, it coordinates with the main FA site with complementary colors and accents. The prominent presentation of the connection magazine entices site visitors. There is a strong call to action for members to contribute and learn.
Digital subscription order processing and delivery were developed as a part of the website project. Both are connected to the main FA site and its members log in area.