Economic Development Publicity
Our work with Fairfield, California’s economic development department involves a business attraction publicity program. The City’s key messages include the fact that it is a food manufacturing hub, it has a business-friendly environment, attractive transportation lanes for shipping, and an ample and steady supply of water.
When Fairfield’s economic development department informed us that the award-winning bakery, Just Desserts, was opening a 75,000 square-foot manufacturing facility in Fairfield, we issued a press release and also contacted Bay Area and national business, commercial real estate, food specialty, and food manufacturing media outlets. The result: a report on KGO-AM as well as coverage in business and trade media throughout California and the U.S.