Caravan Health Logo
With a fast-turn timeline, we developed a logo and brand identity for start-up health care company, Caravan Health. A key objective was to make a visual connection to its sister company, National Rural Accountable Care Consortium (NRACC), while creating a more contemporary vibe.
To accomplish this. we integrated the compass points from the NRACC logo into the Caravan Health logo. We removed the rooster and replaced it with an icon of collaboration to reference a 4-point approach to health care management. We used the original color palette, adding a fresh lighter blue. This color dominates the collateral and shifts the tone into a more contemporary and high-tech space, giving Caravan Health its own identity within the family.