CALED Event Branding
CALED – California Association for Local Economic Development puts on an annual training conference for its members and others working in local economic development. This year’s conference is about utilizing and making the most of the resources available to these organizations. We develop a theme and branding graphics for the conference with the objective of generating excitement and conveying the focus for this year. “Seizing Opportunities” became the headline for the event and the graphics highlight the idea of grabbing hold of options available. We prepared pre-event emails and registration materials, along with a sponsorship packet. For the event, we created the program and all signage for the sessions.