Getting Found on Search Engines
Search engine optimization (SEO) is a cost-effective method for generating quality traffic to your site. There are many facets to optimizing your site to get you the exposure you want and need. At Wipfli, we are continuously keeping up on the changing ways search engines find and rank your site.
We have developed a process for increasing the chances that your site will receive good placements on the major search engines and directories. You can start by having your site built smart by Wipfli Web Marketing group. The major search engines use various methods for cataloging web pages, and the HTML on your web pages should be designed with this in mind. Include only keywords, title tags, and alt tags that are relevant to your site to get the best results.
We start by researching where you come up on the search engines for your top 10 keywords and how you stack up against your competition. Then we look at the keyword optimizers to update your content for those keywords. We also recommend activities to increase your ranking such as PR, writing a blog, and adding landing pages.
You can maintain a good position ranking by keeping your website fresh. Update the content on your site on a regular schedule and be sure that as you change the site, you change and improve the HTML on your web pages.
- A well-optimized website with relevant content is the most cost effective way to drive traffic to your site.
- With a little bit of upfront learning, you can do much of the optimization yourself.
- You will reach a larger audience for your products or services.
- More qualified prospects will find your site, thus reducing the sales cycle time.