Use Video For Training to Engage and Educate Customers

Video Training Strategies that Work

A popular way to educate business people about a new product, service, or a how-to for new technology is to use video for training. Today video is used in almost every area you can think of from employee development, to becoming proficient at software programs, to understanding how to protect oneself from cyber crime.

We use video to train our clients on how to use WordPress and on our custom CMS ELF Plus, so that they can make updates to their websites. Some of the resources we use are Open Broadcaster Software (OBS) and Nimbus Screenshot & Screen Video Recorder, which is a Chrome extension. We like these because they are easy to use and produce good-quality videos. OBS has more features and provides the ability to do live streaming, but both are great for our training videos.

Using video for training can be engaging for learners to retain the information presented, especially for those who are visual learners. There are numerous advantages of using video for training and presenting information to employees, customers, and prospects.

5 Reasons to Use Video Training

Here are five reasons to use video for training:

  1. Information can be presented quickly
  2. Provides easy access and the ability to watch at any time from computers and mobile devices
  3. Learners can move forward at their own pace
  4. A library of training videos can be at the ready for on-going training for current or new employees
  5. The trainer does not  incur travel time or expenses to go to a customer’s location to conduct the training

How to Make Your Video Training Presentation Stand Out

Once you’ve decided to implement video training, the following tips will help you make the best presentation possible:

  • Prepare a script to ensure that you communicate all the essential points. A script also helps the presenter to avoid saying “um,” “uh,” “like,” and other forms of hesitation when speaking.
  • Have a written training document that you can send to your client/trainee to accompany the video. This can be used as a cheat sheet, and helps with remembering information without always having to refer back to the video.
  • Record short videos. It’s easier for the user to absorb and to follow along with the written text. Videos should be no longer than 3 minutes; anything longer and learners will get distracted. Recording short increments prevents you from having to re-record a large portion of the video when you make a mistake.
  • Decide whether you want to record your voice, or have no voice over, but only use titles on the video. You can also decide to use both voice over and titles.
  • Ensure that your video is functional across all platforms and devices. Mobile devices allow people to access content on the go. Make sure that your videos can be easily viewed on a mobile phone or tablet.
  • Even though high-quality videos offer greater engagement, their file size and loading time may be frustrating for the user. Avoid this by creating a balance between good quality and a video of a smaller file size that runs smoothly.

Take a look at some of the videos we’ve created, and learn more about our video services.

Post by Suzanne Garcia-Misa, consultant, Wipfli Web Marketing

2018-11-06T00:27:52+00:00
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