Social media is a powerful tool when it comes to SEO. In this blog post, we will explore how social media affects your search engine rankings and how you can use social media for SEO.
In the past few years, social media has become an integral part of marketing strategies in all niches. Websites that have a strong following on platforms like Facebook, Twitter, or Instagram typically rank higher than those that do not. Not only does social-media engagement affect your Google ranking, but also increases user trust in your brand and drives traffic to your website from other sites where people share content from your site.
What are some steps you can take today to improve SEO with social media
1) Create a profile on popular social media sites
The first step towards improving your social media marketing efforts is to set up profiles on the most popular platforms for your industry. It’s important that you create a professional brand image by using an appropriate profile picture and filling out all fields of interest, location, etc…
By spending time creating these profiles, you are already taking steps towards increasing traffic to your website. Don’t forget about LinkedIn! This site will help search engines know who you are in real life, as well as what company/website you’re affiliated with.
2) Sharing your content on social media
After you have created a professional profile, it’s time to start sharing relevant and helpful information with your followers. This can be done in two ways: either by creating posts that contain directly linked back to the site or embedded videos which will open up in a new window when clicked, taking users away from their feed but still sending them off to an interesting article they might not otherwise come across. The key is finding a balance between how often you share promotional material and how much “free” content you post for readers’ enjoyment/benefit.
It’s important during this process not only to set goals (i.e., number of people reached) but also to track metrics such as clicks, retweets, likes, etc. Data is key to social media marketing, so the more you have, the better equipped you’ll be when it comes time for strategy meetings.
3) Not only does high-quality, relevant content make it easier for social media users to like and share your posts (which in turn helps you grow a following), but search engines also appreciate well-written pages.
While SEO results can definitely be improved by adding social sharing buttons on blog posts (and vice versa), don’t let the pursuit of higher rankings become an excuse to sacrifice writing quality. When blog post headlines are catchy and page copy is thorough, that’s usually enough incentive online readers need to click through –– leading them to pass along information about your services or products organically via retweets and reposts.
In today’s digital world, businesses need to be everywhere. From SEO and social media marketing for a company website or blog posts written on platforms such as Facebook, Twitter can help you with an online presence which will increase the number of potential customers who find your business through search engines like Google when they are looking up relevant information about what goods/services exist in this particular marketplace at any given time during their day (and there isn’t always consistency).