Public Relations Services
Businesses and organizations can build trust and awareness when their services and products are featured in the media. At Wipfli Web Marketing, we implement a content marketing strategy that combines earned, owned, shared, and paid media for small and medium-sized businesses.
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Economic Development Publicity
2017-08-31T00:48:22+00:00
Steel Market Development Institute Story
2017-09-22T22:28:18+00:00
Pension Dynamics Group Daily Journal Article
2017-09-22T22:42:10+00:00
Lenox Homes Story Placement in Walnut Creek Magazine
2017-08-22T19:10:31+00:00
Earned, Owned, Paid, and Shared Media
We begin a campaign by defining a client’s goals, identify the target audience, understand the type of content the audience will best respond to, train employees to act as a content distribution network, and agree on metrics and how to track success.
The results—clients are featured in print, broadcast, online media, and social media. They get more traffic to their websites, more leads, and more business.
Earned Media
- Articles in consumer or trade publications written by a journalist or by our content marketing writers
- Reports on radio or TV
- Blogger coverage, reviews or recommendations
Owned Media
- Company website and blog
- Press releases
- YouTube channel
- Social media accounts
- White papers
- Case studies
- Emails
Shared Media
- Social media shares and comments on Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, and other social media platforms
Paid Media
- Advertising in print, radio, TV, online, including social media
- Pay per click advertising
- Sponsored social media posts
- Outdoor advertising
- Sponsorships
- Direct mail