Strategic PR Services
Our team of PR experts at Wipfli Web Marketing conveys client news to the media through strategic outreach. Keeping key messaging in mind, we research current news and market trends to arrive at a story angle that will appeal to targeted media contacts. PR outreach can take many forms including story placement in consumer and trade media, press events, media tours, trend releases, case studies, company profiles, calendar releases, and personnel announcements.
Get Your News to the Right Audience
We research, write, and distribute news releases to media contacts in target industries. These include news announcements, trend releases, survey findings, calendar and photo releases, profiles, personnel announcements, general releases, and fact sheets.
Story placements provide in-depth coverage of client messages, often incorporating testimonial content. Local, regional, and national print and electronic media outlets, as well as appropriate trade publications and the Internet, are targeted. The stories may take the form of by-lined articles, guest columns, and feature stories.
- Audio and video news releases
- Press releases and background materials
- Online newsroom
- Story placement of articles and interviews
- Training for media interviews
- White papers