PR 2019-12-05T01:59:23+00:00

Public Relations Services

Businesses and organizations can build trust and awareness when their services and products are featured in the media. At Wipfli Web Marketing, we implement a content marketing strategy that combines earned, owned, shared, and paid media for small and medium-sized businesses.

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Earned, Owned, Paid, and Shared Media

We begin a campaign by defining a client’s goals, identify the target audience, understand the type of content the audience will best respond to, train employees to act as a content distribution network, and agree on metrics and how to track success.

The results—clients are featured in print, broadcast, online media, and social media. They get more traffic to their websites, more leads, and more business.

Earned Media

  • Articles in consumer or trade publications written by a journalist or by our content marketing writers
  • Reports on radio or TV
  • Blogger coverage, reviews or recommendations

Owned Media

  • Company website and blog
  • Press releases
  • YouTube channel
  • Social media accounts
  • White papers
  • Case studies
  • Emails

Shared Media

  • Social media shares and comments on Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, and other social media platforms               

Paid Media

  • Advertising in print, radio, TV, online, including social media
  • Pay per click advertising
  • Sponsored social media posts
  • Outdoor advertising
  • Sponsorships
  • Direct mail

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