Using Video in Digital Marketing

Using Video in Digital Marketing 2018-09-05T00:00:09+00:00

We’ve created videos for clients in many industry sectors including professional services, trade associations, education, and more. We handle the entire video production process to create videos that captivate and engage your audience. These videos are highly searchable content that can be posted on websites and blogs, and shared on social media.

According to, video on a landing page can increase conversions by 80 percent or more.  Video can sell products and provide information to your audience. It is an excellent way to offer high-value content on your website and blog, as well as to bolster your SEO.

Video Services

  • Creative development and strategy
  • Copywriting and script development
  • Shooting and editing
  • Post production
  • YouTube optimization for search (SEO)

Client Video Sample:
Oro Loma Sanitary District  – Educational Video Series (Movie Theatre Ads)

Oro Loma Sanitary District wanted to add a new channel to its community outreach program with movie theatre ads. We worked with the national movie chain’s production company to script and produce these short and sweet ads – – a series of four 15-second educational announcements — that focused on the public agency’s core services provided to constituents.

Client Video Sample:
Manex Consulting – Success Story Videos

Manex Consulting helps manufacturing companies in Northern California to achieve better ROI through improved business processes and employee training. We helped Manex convey its client successes — told from the client’s perspective — with a series of 2-to-3 minute success story videos. We coordinated the video production from start-to-finish, including overall messaging, on-site client interviews and post-production editing to the final videos. These videos are useful to share in meetings with prospects or as lead-generating selling tools on service-specific landing pages for AdWords campaigns.

Client Video Sample:
Short Span Steel Bridge Alliance – Accelerated Construction of Utah Department of Transportation (UDOT) Modular Bridge

Modular construction was a relatively new approach to building short span steel bridges. This video was a core element in a campaign to illustrate to less-than-convinced county engineers how fast and cost-efficient modular construction could be, especially for county bridges. We partnered with a Utah-based industrial videographer who knew the area well to scout, script and produce the video. The time-lapse portion of the video – which presented its own set of production twists – was essential to telling the complete story.  An in-depth companion case study was written to supplement the bridge construction video.

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