Do Social Media Links Help SEO?
Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media affects search rankings. However, if [...]
Chatbots and Why You Need One Now
Chatbots are growing in popularity. Using a chatbot for your business creates new ways to engage with customers, improves customer experience, and enhances your company’s or organization’s marketing and customer service efforts during and after [...]
Five Strategies to Build a Quality Email List
Building a quality email list is very important to ensure that your email campaign delivers desirable ROI. It’s best to send emails only to those who have opted in. The days of buying email lists [...]
How to Write Email Subject Lines to Increase your Open Rate
You’ve got about 35 characters to convince people to open your email. So, you want your subject lines to have impact. It’s no surprise that about one-third of your subscribers will decide to open or [...]
How to Increase Blog Traffic
Do you want to increase blog traffic, but aren’t sure what to do? If you are spending time writing posts, but not seeing an increase in traffic to your blog, then consider implementing the following tips [...]
Increase Communication Success with Visual Storytelling
Everybody loves that feeling of being able to recognize and understand something quickly without having to decipher what someone is talking about. Just as they do in wayfinding signage, visual cues in marketing go a [...]
Do I need SSL, HTTPS on my website?
Google has announced that as of July 2018, Chrome version 68, will mark all sites "non secure" that do not have an SSL certificate. See Google Developer Blog. What does this mean to you [...]
Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website
There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google. Google favors mobile friendly websites in search engine [...]
Content Marketing Made Simple
It is old news that most people don’t want to be hit with a constant barrage of selling. They want to make the decision about when to check out a product. They avoid the ads [...]
B2B MarCom Budgeting for 2017
It’s the time of year to prepare budgets for 2018 marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer [...]