Content Marketing Made Simple
It is old news that most people don’t want to be hit with a constant barrage of selling. They want to make the decision about when to check out a product. They avoid the ads [...]
B2B MarCom Budgeting for 2017
It’s the time of year to prepare budgets for 2018 marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer [...]
Use Link Building to Boost Search Engine Ranking
Coming up high in Google, Bing, or other search engine rankings helps make your company, product, or service visible to those who are looking for what you offer. One way to come up high in [...]
Quick PowerPoint Tips
Ahh, PowerPoint the presentation program everyone has a love/hate relationship with. But never fear, here are a couple of quick tips that might just make your day when it comes to putting a presentation together [...]
Is Your Website Outdated? Seven Questions to Answer (To Tell You What You Probably Already Know)
Outdated websites are everywhere. What’s the harm you might ask? Well, an outdated website can impact your credibility. It can cost you sales as customers may buy from a competitor whose website is easier to [...]
Do I Need a Google Plus Account?
There is Facebook, Twitter, Tumblr, Instagram, Pintrest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Wipfli Web Marketing Group we often hear clients ask: “Why does my company need to [...]
29 Tips – Get More from Your Existing Website
Many people we talk with about their websites haven’t touched them in years. They feel that once the site is up it should just work and doesn’t need to be improved. We know everyone is [...]
SEO for PDFs
We are often asked if PDFs are included in search engines. They are definitely searchable, but they are often not indexed because they aren’t optimized. This means that the search engines skip them when they [...]
Five Helpful WordPress Plugins
We create a lot of WordPress websites for our clients, from small four-to-five page blogs to large multi-functional sites that may contain interactive elements such as portfolios, galleries, event calendars and forms, along with custom [...]
How to Publicize and Promote Events
If you have community, business, or civic events coming up, there are several ways to get the word out to publicize and promote them. […]