Effective Use of Exit-Intent Popups
The exit-intent popup is a great tool for reaching out to the user as they are leaving your site. Along with good site design, effective calls-to-action, and clear navigation, exit-intent popups are a great tool that can help boost conversion rates or highlight important information on your site.
4 Email Marketing Practices for Lead Generation
Having a strategy that includes email marketing practices for lead generation can result in business growth. Numerous studies suggest that email as a marketing channel still delivers the best return on investment. We see the [...]
Capture More Leads and Answer Questions With Facebook Messenger
Integrating Facebook Messenger Live Chat and Activity Feed on websites captures leads 'in the moment'. There are many people (myself included) who don't want to comb through every page to find the information they [...]
Strategy Ideas for Selecting Keywords
If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not [...]
6 Ways to Get Your Website to Rank High on Google
How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, and you’ll increase the likelihood [...]
Should I Worry that My Website Will be Hacked?
In the last month, we've had two long-time clients come to us because their websites were hacked. Everyone agrees that websites are the storefront of today. You can't afford to have your website down for [...]
Voice Search Optimization – What you Need to Know
Voice search is a growing trend with increasingly more people using voice commands for their search queries. With voice search optimization on the rise, it's important to optimize your website for voice search. First some [...]
Social Media Benefits for Health Care Providers
Patient Outreach Key Benefit of Social Media for Health Care Providers Social media benefits for health care providers are evident in the statistics that show how consumers get information and how they research and [...]
Current Trends in Health Care Content Marketing
Health Care Organizations Use Content Marketing to Reach Target Audiences Content marketing’s use in marketing outreach is growing, especially in service-related industries such as health care. This marketing trend increases credibility and visibility. How? By [...]
Use Video For Training to Engage and Educate Customers
Video Training Strategies that Work A popular way to educate business people about a new product, service, or a how-to for new technology is to use video for training. Today video is used in almost [...]