Strategy Ideas for Selecting Keywords
If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not [...]
6 Ways to Get Your Website to Rank High on Google
How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, and you’ll increase the likelihood [...]
Should I Worry that My Website Will be Hacked?
In the last month, we've had two long-time clients of our parent company come to us because their websites were hacked. Everyone agrees that websites are the storefront of today. You can't afford to have [...]
Voice Search Optimization – What you Need to Know
Voice search is a growing trend with increasingly more people using voice commands for their search queries. With voice search optimization on the rise, it's important to optimize your website for voice search. First some [...]
Social Media Benefits for Health Care Providers
Patient Outreach Key Benefit of Social Media for Health Care Providers Social media benefits for health care providers are evident in the statistics that show how consumers get information and how they research and [...]
Current Trends in Health Care Content Marketing
Health Care Organizations Use Content Marketing to Reach Target Audiences Content marketing’s use in marketing outreach is growing, especially in service-related industries such as health care. This marketing trend increases credibility and visibility. How? By [...]
Use Video For Training to Engage and Educate Customers
Video Training Strategies that Work A popular way to educate business people about a new product, service, or a how-to for new technology is to use video for training. Today video is used in almost [...]
Do Social Media Links Help SEO?
Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media affects search rankings. However, if [...]
Chatbots and Why You Need One Now
Chatbots are growing in popularity. Using a chatbot for your business creates new ways to engage with customers, improves customer experience, and enhances your company’s or organization’s marketing and customer service efforts during and after [...]
Five Strategies to Build a Quality Email List
Building a quality email list is very important to ensure that your email campaign delivers desirable ROI. It’s best to send emails only to those who have opted in. The days of buying email lists [...]