Journey Map Creation

Clarify your customer interactions

The journey map is an essential tool in the planning process, as it allows for a visual representation of what your key customers will experience when working with your company or organization.

We use the journey map to optimize your use of digital tools, and to discover the priority interactions that need to be addressed.

First we establish your key objectives and outline the personas of your key customers. Then a journey map is created to clarify your customers’ specific needs — and how you currently meet those needs. An effective journey map represents the story of a potential customer (or persona) as they progress through their world and interact with your brand, from their perspective.

Title

Description

Based on the traditional marketing funnel, the journey map offers a new dynamic view of the classic path-to-purchase model.

Phases of the Customer Journey Map

Awareness

Make an impact with a cohesive and memorable brand that resonates.

Considerations

Chart an effective path forward with market analysis and persona development.

Decisions

Give customers what they need with an intuitive and informative online resource.

Delivery

Engage prospects with relatable email content and timely follow-up touches.

Loyalty

Localize and connect on a micro level with custom paid search programs.

Advocacy

Attract prospects by optimizing your website to relate to their search.

All about the customer

Based on the audience point of view, we look at their:

  • Goals
  • Activities (what action they take)
  • Touch points
  • Experience rating on a 6-point scale. Some comments include: very happy and fulfilling, excited and involved, lots of work for the client, not making a connection.

Your business goals

We look at what you want to achieve at every interaction phase, including documenting:

  • Metrics that can be used to confirm the success of that phase
  • A dashboard to track metrics in real time
  • Organizational activities
  • Who is responsible

The end result is a clear picture of what needs to be improved that will have the greatest effect on your organization.

Free Competitive Assessment

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