Do you want to increase blog traffic, but aren’t sure what to do? If you are spending time writing posts, but not seeing an increase in traffic to your blog, then consider implementing the following tips and strategies. They can help get more readers to your blog and as a result boost your clientele and help to sell more of your products and services.
Use Relevant Content
Good content can set you apart from your competition and will deliver key messages to readers of your blog. With good, solid information, readers will tend to revisit your blog and learn to trust your information. Relevant, well-written, comprehensive content is one of the most important Google ranking factors, so this should be a top priority when writing a blog post.
Write 500-1,000+ Words
There are many different views on how long a blog post should be. Blog posts are now longer than in previous years. One survey of 1,000+ bloggers found that the majority of blogs are in the 500-1,000 word range, with the average blog post of those surveyed being 1,142 words. Longer blogs are more likely to get Google’s attention and get first page results. A blog in the 200-300 word range is not likely to rank high in search engines. While blog post length matters, the quality of the content matters more.
Choose a Keyword Phrase
To improve the chances of people finding your blog, you need to use the correct keyword phrase. Consider the words that people would search for when seeking information regarding the topic you are writing about. Develop a keyword phrase that communicates what problems or solutions you offer. In can be helpful to develop the phrase before writing the post. Use that keyword phrase in the:
- First paragraph of the blog
- Page title
- Meta description
- H1 header
- Blog content
- Image alt tags
Add Buttons and Links to Share Your Blog
The more times your blog is shared, the more likely there will be an increase in blog traffic. Encourage your readers to share your blog posts by adding share buttons at the end of your blog, thus increasing blog traffic and allowing them to share it with just one click. Include links to your blog in your email signature, and on social media, such as your Facebook and LinkedIn profiles. The more places that you share a link to your blog, the more opportunities people have to find and visit your site.
Connect with Your Audience
Think about where your audience is and go where they are, whether it’s LinkedIn groups or association websites, or other places online. Offer to write a guest blog, or perhaps host a webinar so you can increase your contacts and promote your blog.
Add a Plugin
If you have a WordPress site, add a plugin, such as Yoast, to boost search engine rankings. Yoast will provide a checklist to help boost your SEO. It will identify whether you are using your keyword phrase correctly, how easy the blog is to read, and overall information about the content.
Don’t Delete Old Blog Posts
If you have done link building and have social media pages that link to your blog, deleting old blog posts will cause broken links from social media or other sites that are linking to it. This will hurt your search engine ranking.
Get Help with Your Blog
Too busy to blog? We write blog content and optimize it for SEO for businesses and organizations in numerous industries. Contact us to talk about developing and writing your blog.
Post by Miriam Schaffer, senior consultant at Wipfli Web Marketing
You might also want to read: Use Link Building to Improve Search Engine Ranking.