With the wide-reach of the web and social networks, more eyes are watching than ever before, and it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. We totally get it.
Show Your Distinct Brand in Your Logo
At Wipfli Web Marketing, we approach every logo design service project as the starting point for a company or organization’s brand signature and a visual embodiment of a brand story.
A well-designed logo should be timeless, uncomplicated, and relevant. It should stand on its own, without being a copycat of another company’s mark.
We look at what is needed for the logo – is an illustration warranted? Or, will a typographical treatment be more powerful and, if so, which fonts are truly appropriate? Every typeface has a personality. For example, a whimsical typographic font is probably not right for a serious business such as a lawyer’s office.
Once the initial logo design is set, we consider color and how it relates to the industry and a company’s specific differentiators. Color can evoke emotion or quickly convey a specialty field. For instance, blue can connote banking or high tech.
We work with our clients throughout the logo design process, beginning with our Branding Blueprint session, concept presentation, and final touches to make the selected design exactly right.