5 Easy Accessibility Upgrades You Can Make Today

2020-03-10T22:36:01+00:00Customer Experience, Search Engine Optimization, Website Design, Websites|

Many people with disabilities use assistive technology to interact with their desktop or laptop computer -- devices such as screen readers to computer programs and software that make the overall interaction easier. A poorly designed website can throw up unnecessary roadblocks for people with disabilities who are trying to get information or make a purchase. Issues such as the [...]

Top 5 Search Optimization Trends for 2020

2020-03-10T22:32:45+00:00Search Engine Optimization, Websites|

Change is constant in the world of digital marketing and the web. It's important to stay alert to changes that may impact your company or organization. To make it easier for you, we've culled our top 5 most useful trends in SEO (search engine optimization) as we move into 2020. 1. Video continues to be King of content [...]

Strategy Ideas for Selecting Keywords

2019-12-23T19:58:06+00:00Inbound Marketing, Search Engine Optimization, Websites|

If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]

6 Ways to Get Your Website to Rank High on Google

2020-01-27T23:38:12+00:00Search Engine Optimization, Websites|

How to improve your website’s Google search ranking How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, and you’ll increase the likelihood of getting new leads and increasing sales? Getting your site high in search rankings takes time and effort. Here are 6 ways to get your [...]

Voice Search Optimization – What you Need to Know

2020-01-27T21:07:09+00:00Search Engine Optimization|

Voice search is a growing trend with increasingly more people using voice commands for their search queries. With voice search optimization on the rise, it's important to optimize your website for voice search. First some statistics, and they vary according to what study you look at. According to comscore, it's projected that by 2020 50% of searches will be voice searches. [...]

Do Social Media Links Help SEO?

2020-01-27T23:17:11+00:00Search Engine Optimization, Social Media|

Whether social media links help SEO is often a debatable topic among marketing professionals. With the high secrecy of Google’s algorithm, it can be difficult to determine how social media affects search rankings. However, if you refer to the comments from official Google channels, social links are actually not a direct factor in determining search rankings. But, the question still [...]

Use Link Building to Boost Search Engine Ranking

2019-10-15T23:20:52+00:00Inbound Marketing, Search Engine Optimization|

Coming up high in Google, Bing, or other search engine rankings helps make your company, product, or service visible to those who are looking for what you offer. One way to come up high in search engines is to create links from other sites to your website. These links are called backlinks. These are incoming links to your website from another [...]

Do I Need a Google Plus Account?

2020-01-27T22:30:36+00:00Inbound Marketing, Marketing, Search Engine Optimization, Social Media|

There is Facebook, Twitter, Tumblr, Instagram, Pintrest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Wipfli Web Marketing Group we often hear clients ask: “Why does my company need to be on Google+, nobody I know is using it? I don’t use it, so why should I spend my precious time/money on yet another social [...]

SEO for PDFs

2020-01-27T22:33:21+00:00Search Engine Optimization|

We are often asked if PDFs are included in search engines. They are definitely searchable, but they are often not indexed because they aren’t optimized. This means that the search engines skip them when they spider your site because they don’t know what the content is about. It is better to put your content in a regular web page, but [...]