– A Business-to-Business Case Study –
Faced with a short window of opportunity, limited marketing funds and stiff competition, a strategic digital marketing program resulted in a big gain in search exposure and leads for our manufacturing client Manex Consulting.
Obtaining an ISO certificate is no small feat for manufacturers and Manex Consulting needed to position itself as the ISO expert with the ability to meet the tight deadline for certification.
The BEST choice for ISO services
Separate from the pack of competitors
Tight timeline to complete the certification
Outreach Strategies to Reach Manufacturers
The strategy we developed focused on cutting through the myriad of “look-alike” business consultants. Over a 12-month period leading up to the ISO certification deadline, we worked with Manex to augment its traditional in-person sales approach with a targeted digital marketing program.
The Payoff and Why Manex?
Always tell the visitor “why should I care?” Highlight results-oriented approach.
Clear Communication of the Need
Straight talk about why ISO matters encourages action.
White Paper to Capture Leads
Offering useful information is incentive to provide contact details. Optimized forms are easy to find and complete.
Video Testimonial for Credibility
Third-party endorsements are credible and reinforce marketing messages.
Increased exposure on search engines and customized website pages resulted in triple the number of forms submitted, keeping the Manex sales staff and ISO trainers busy.
Increase in Exposure on Google
Number of Keywords where Manex showed up in top 100 and top 10 search results
Increase in Forms Filled Out
Grew from 6 per month to 29 per month the following year
Increase in Site Visits from Organic Searches