BRAND AND MARKETING STRATEGY

Shape and strengthen brand loyalty

Effective branding and marketing strategies sets your company or organization’s identity, products or services apart from competitors.

You company’s long-term brand strategy helps to identify what kind of image you want to build for your customers. Marketing strategy paints the image and tells the brand story.

Create a relatable brand

A brand strategy encompasses brand positioning – the unique, relevant, credible position in its market – along with the brand story, values, personality, and voice.

  • Branding blueprint
  • Competitive review
  • Persona development
  • Brand identity design

Marketing strategy is about putting the right product/service in the right place, at the right price, at the right time.

Communicate brand

Marketing strategy is shaped by business and brand strategy. Where branding is strategic, marketing is more tactical.

Marketing strategy actively promotes and sells a product or service. It finds and activates buyers, reinforces and supports the brand essence with every touch.

  • Market research
  • Marketing plan development
  • Graphic design

Is Your Employer Brand On Target?

Retaining and attracting talent starts with having a relatable brand.

Download our Employer Brand Blueprint and learn more.