About Barbara Irias

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So far Barbara Irias has created 11 blog entries.

5 things to consider before planning to advertise online!

2019-10-24T20:10:57+00:00Digital Advertising|

Whether you are looking to get leads for your product or service or trying to attract quality talent to join your organization, online advertising can give you a distinct edge over organic promotions--promoting something by trying to get likes on a social media post. When choosing to advertise online, here are five things to consider and pay attention to with [...]

4 Email Marketing Practices for Lead Generation

2019-10-15T20:40:27+00:00Email Marketing|

Having a strategy that includes email marketing practices for lead generation can result in business growth.Numerous studies suggest that email as a marketing channel still delivers the best return on investment. We see the development of new marketing channels every now and then – from content to website to social media to digital advertising; but email will, in the foreseeable [...]

Strategy Ideas for Selecting Keywords

2019-12-23T19:58:06+00:00Inbound Marketing, Search Engine Optimization, Websites|

If you are creating web content without regard for your brand, then the keywords you use will only create disappointing results from your efforts. Your site might rank for something, but maybe it is not the something that will generate leads. Search ranking is an ever-moving target. Your competitors are making changes to their search ranking by adding pages and [...]

How to Write Email Subject Lines to Increase your Open Rate

2019-10-24T20:27:17+00:00Email Marketing, Marketing|

You’ve got about 35 characters to convince people to open your email. So, you want your subject lines to have impact. It’s no surprise that about one-third of your subscribers will decide to open or not open an email just by reading your email subject line. But, what makes a good subject line? […]

Websites that Travel Well: Why it Pays to Have a Mobile-Friendly Website

2020-01-27T22:13:43+00:00Design, Marketing, Website Design, Websites|

There are three reasons why you want your website to be easy-to-use on a mobile device. Two you probably already know. 1. Higher search ranking on Google.  Google favors mobile friendly websites in search engine results on phones and tablets. 2. Ever increasing numbers of people are using mobile for web search. Depending on your industry, visitors to your site [...]

B2B MarCom Budgeting for 2017

2020-01-27T23:21:12+00:00Branding, Marketing, Social Media, Websites|

It’s the time of year to prepare budgets for 2018 marketing outreach and marketing communications programs. Here are three major areas to consider as you work to make your organization a top performer in customer and prospect engagement. There are many creative strategies and tactics spawned by the shift to mobile and other tech trends which you should consider incorporating [...]

Do I Need a Google Plus Account?

2020-01-27T22:30:36+00:00Inbound Marketing, Marketing, Search Engine Optimization, Social Media|

There is Facebook, Twitter, Tumblr, Instagram, Pintrest, my blog, my LinkedIn company page and Google+. The list is almost endless. At Wipfli Web Marketing Group we often hear clients ask: “Why does my company need to be on Google+, nobody I know is using it? I don’t use it, so why should I spend my precious time/money on yet another social [...]