How to improve your website’s Google search ranking
How can you improve your website’s Google search ranking so that your business will rank high on Google, will be easily noticed, and you’ll increase the likelihood of getting new leads and increasing sales? Getting your site high in search rankings takes time and effort. Here are 6 ways to get your web pages higher up in a Google search.
- Make Your Site Valuable to Users
A recent study by SEMrush analyzed ranking factors and came up with the following top five factors that influence search results:
- Direct website visits
- Time on site
- Pages per session
- Bounce rate
- Total referring domains
What this says is that your website does better when it offers users a positive experience. Those websites that have relevant content and make it easy to find information are going to get visitors who will spend time on the site and that will help to boost your search rank.
Post Relevant Content
Consistently having new content relevant to your business, service, or product will help increase visitors to your site. The content should use keywords that people would use to search for your business and provide the information that answers the questions your target audience is searching for. In addition, content should have good links to the content on your website as well as content on others’ websites.
When another good-quality website links to your site, it brings visitors to your site, and shows Google that your site has authority. The more backlinks you have, the better. One way to get backlinks is from a group or association’s directory that’s relevant to your business. For example, one of our clients is Fidelity Roof Company, a roofing contractor in the San Francisco Bay Area, and it has a link to its site from the National Roofing Contractors Association.
For more details on creating links from other sites, read our blog, Use Link Building to Boost Search Engine Ranking.
Speed Up Your Website
Since 2010, Google has used page speed as a ranking factor for desktop searches. In July 2018, Google rolled out the Mobile Speed Update, which made page speed a ranking factor for mobile searches. You can measure the speed of your website on Google’s Page Speed Insights Tool. You will receive a score of “Fast,” “Average,” or “Slow.”
If your site is slow, it can result in a lower page in search engine results, meaning your prospective clients and customers are less likely to find you. People are accustomed to websites loading within two-to-three seconds, and users on a mobile device or desktop may abandon a website that is slow to load. This can all have a negative impact on leads, conversions, and revenue.
Optimize your Website for Voice Search
More and more people conduct searches by voice. Rather than typing words into Google or other search engines to find information they are looking for, they are using voice search to ask a question. Voice search optimization requires a different approach than traditional SEO. Claim your business on Google and other search engines, and make sure your business is showing up correctly on Google Maps. Also, optimize for how a person speaks conversationally. For example, rather than “furniture store, San Francisco,” include a full sentence such as, “where can I find a furniture store near me that sells mid-century furniture.” For more on voice search, check out our blog, Voice Search Optimization-What you Need to Know.
Fix Broken Links
Quality links on your website help establish your site’s authority. If your site has broken links, it can negatively impact your search ranking, and is, of course, bad for user experience. You can quickly determine if your website has broken links with the broken link checker, or dead link checker tools. If you run your site through these tools and find bad links, be sure to fix them or remove them.
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Contact us to get started on improving your website’s search engine ranking.
Post by Miriam Schaffer, senior consultant.