Whether you are looking to get leads for your product or service or trying to attract quality talent to join your organization, online advertising can give you a distinct edge over organic promotions–promoting something by trying to get likes on a social media post. When choosing to advertise online, here are five things to consider and pay attention to with your ad campaign:
- Define your goal
Whether it’s building brand awareness, lead generation, increasing job applicants, event signups or something else, define the goals of the campaign.
Once you’ve decided on your goals, create messages that include a call to action designed to encourage people to do things such as buy your products, visit your website, apply for job openings, fill out a form, or download a whitepaper.
- Know your audience
By identifying and familiarizing yourself with the audience, you’ll be able to correctly target the campaign and increase the chances of getting a good response. Some online advertising allows you to narrow the campaign directly to your audience, so it’s especially important that you understand their profile. Google AdWords lets you target by keyword search, and location, while Facebook lets you target by age, gender, and interests.
- Decide where to advertise
Google AdWords, Bing, Yahoo, Facebook, and LinkedIn are some online platforms to advertise on. You want to be where your audience is when they make buying decisions so choosing where to advertise will depend on your audience’s profile and what platforms they frequent. Some platforms offer a free credit or discount to new advertisers who want to try them out.
- Think About ROI
For the campaign to be successful, not only do you want to bring in a lot of qualified leads, but you want the profits to be more than the advertising costs. Get Professional Help Figuring out the world of online advertising can be overwhelming and confusing. If you are unsure how to begin, or need help developing an ad budget, contact us to set up your online advertising campaign. We’ll put you on the path to a campaign designed to help you achieve your goals.